PKUEAT Process

Demographic

Lifestyle
​​
Survivor, optimist, opportunist and way seeker. Urban and suburban traveler.
  
Early teens to mid-twenties who are in a rough spot financially and need help; who want to reconnect with society and get back on their feet.
  
Emotional Perspective
Ability and flexibility to create and experience the feeling of being a part of a team of people who want the same things.
  
Personal Goals
​​
Creating a stable lifestyle, building something bigger than themselves, learning something useful and applicable.
  
Takeaways
A purpose and belonging to a cause worth working for and a confidence in themselves to achieve goals and not give up.
  
Influences
  
Media, government, society, non-profit organizations, politics, peers.
  
  

Visual Audit/Mood Board

Naming

Adjectives​​

  • Fresh
  • Inviting
  • Relaxing
  • Reflective
  • Expanding
  
E​​xperiences​​

  • Going home after a long trip.
  • Buying fresh fruit at the marketplace.
  • Quality time with an old friend.
  

App Skeleton

Digital Logos

Fonts

Color Palette

Final